Nina S.
Sawyer

Engineering

Strategy

Analytics

Leadership

Hello! I am a marketing and development professional with a passion for analytics-first strategy and workflow efficiency. I used data science and cloud compliance in pretty much everything I create and manage. Spreadsheets are my bread and butter (I used them for everything from gaming to grocery shopping) and I've physically wept over a beautiful graph before.

That should tell you more than enough about the kind of person I am.

Contact Me

About Me

My story

I've worked in agencies for most of my career, so my professional history is diverse and eclectic. I have experience in the following industries: entertainment, B2B, direct-to-consumer, medical, biopharmaceutical, nonprofit—including local and Federal government, FinTech, MarTech, education, and SaaS.

Speciality: Engineering Leadership
Residence: USA
Interests: Cloud platform and digital transformation
location: Minneapolis-St. Paul Area, MN
Phone: +1 702 610 2491
E-mail: nsgooden@gmail.com

Expertise

What I Do

Cloud Migration & Infrastructure Optimization (AWS, GCP, Azure)

Led cloud migration projects across AWS, GCP, and Azure, optimizing infrastructure performance, reducing costs, and ensuring secure, scalable environments for digital services.

AI/ML Implementation for Digital Services

Implemented AI/ML solutions to enhance digital services, including an AI-driven content creation engine and chatbot, driving process automation and data-informed decision-making.

Talent Development, Training & Performance Optimization

Developed and implemented training programs to upskill technical teams, foster cross-departmental collaboration, and improve performance through mentorship and tailored learning initiatives.

Stakeholder Engagement & Cross-Departmental Collaboration

Built strong partnerships with internal and external stakeholders, aligning technical strategies with organizational goals and streamlining communication across departments.

Scaling Engineering Teams & Organizational Growth

Led the expansion of engineering teams, establishing processes, tools, and performance metrics to support organizational growth and improve team efficiency.

Strategic Planning & Business Development Partnership

Collaborated with senior leadership to develop long-term strategies, identify new business opportunities, and support growth through innovative digital solutions.

Government Digital Services & Federal Contracting

Managed digital transformation initiatives for federal agencies, ensuring compliance with regulatory requirements while modernizing public-facing services.

Budget Planning, Cost Optimization & ROI Analysis

Oversaw multi-million-dollar budgets, optimizing costs through efficient resource allocation and delivering measurable ROI on technical and marketing initiatives.

Technology

My stacks

Programming & Data Analysis

Python (NumPy, pandas, scikit-learn, TensorFlow, PyTorch, Keras)
JavaScript
SQL (MySQL, PostgreSQL, SQLite), NoSQL (MongoDB)

Cloud & Infrastructure

AWS
Google Cloud Platform (GCP)
Microsoft Azure
Apache (Hadoop and Spark)

Marketing & Automation Tools

Marketo
Eloqua
Salesforce (CRM and CommerceCloud)
Informatica P360
Drupal
Acquia

Data Visualization & Analytics

Power BI
Tableau
Jupyter Notebook
Matplotlib
Seaborn

Security & Compliance

NIST-based supply chain risk management
Identity fraud detection
RBAC

Button

Experience

Working with (Partial list, due to agency contracts)

2024 - present

Branch Chief, Engineering Operations
Technology Transformation Services (TTS)

Provides technical and supervisory guidance to staff, reviews work for accuracy and compliance with instructions and policy, and recommends improvement of work methods.
Applies analytical processes to the planning, design, and implementation of new and/or improved/enhanced information systems to meet the business requirements of customer agency.
Applies expert technical IT and software knowledge to consult with and advise customer agencies in modern software development methodologies, tools, techniques, and ways of thinking to create enduring change and to spread the adoption and application of innovative IT tools and techniques throughout Government.

Skills: Engineering Leadership · Director level · Engineering Management

2023 - 2024

Digital Marketing Data Analyst
General Services Administration (GSA)

2021 – 2023

Director of Strategy
CopyPress

Relational Database Management and Design
Business Data Analysis
Data Reporting/Visualizations
Managing teams of Marketing and Data Analysts

Skills: Statistics · Machine Learning · Business Strategy · Product Management · Strategic Planning · Cross-functional Team Leadership · Python (Programming Language) · SQL · Search Engine Optimization (SEO) · Digital Marketing · Data Analysis · SEO Audits · Content Strategy
Accomplishments: Utilized predictive modeling to raise departmental deliverables by 13% across all markets

2007 – 2021

Digital Marketing Director
Pink Ink Editorial

(Multiple roles, please download complete resume for full experience and skills)

Global Digital Marketing Strategy
Project Management
Financial Planning and Budget Consolidation
Staff and Department Management

Skills: Statistics · Business Strategy · Agile Methodologies · Strategic Planning · Search Engine Optimization (SEO) · Digital Marketing · Marketing Strategy · Data Analysis · SEO Audits

2016 – 2021

Search Engine Optimization Analyst
Green Tea Design and Development

(Multiple roles, please download complete resume for full experience and skills)

Search Engine Optimization Analyst, Freelance

2016 - 2022 · 6 years

Develop Optimization Strategies
Keyword Analysis and Research
Conduct A/B Testing
Execute Link Building Strategy

Skills: Statistics · Cross-functional Team Leadership · Search Engine Optimization (SEO) · Digital Marketing · Marketing Strategy · Web Development · Data Analysis · SEO Audits

/2013 – 2015

Special Project Manager
Jasmine-Jade, LLC

Content Marketing Strategy
Product Development
Project Management
Internal App Development/Debugging

Skills: Business Strategy · Product Management · Cross-functional Team Leadership · Accounting · Event Management · Project Management · Data Analysis · Public Speaking · Content Strategy
Accomplishments: Provided statistical analysis that converted $3M+ in investment pledges for owned project

2014 – 2015

Digital Marketing Manager
Jostens

Web Development
Social Media Engagement
Database Management
Marketing Strategy

Skills: Digital Marketing · Marketing Strategy · Web Development · Event Management · Data Analysis

2007 – 2015

Digital Community Manager
Nexon America

Community Engagement/Service
Digital Marketing Strategy
Web Content Management and Development
Social Media Engagement

Skills: Project Management · Public Speaking

Education

Studied at

2023

Data Science and Analytics – Master of Science

Western Governors University – Murray, UT United States

Areas of data science and analytics, data mining, machine learning, data management, and database applications.

2022

Marketing – B.S. Business Administration

Western Governors University – Murray, UT United States

Areas in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies.

2009-2010

Web Design Course
London

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2008-2009

Art Course
London

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Content Skills

Creation and Management

Marketing Collateral

Includes blog posts, branded content, product meta, SEO-focused content, white pages, landing pages, and digital copy.

100%
Manuscript Work

The creation, editing, and publication of eBooks for professional and entertainment value.

90%
Video Content

Planning, production, and post-production stages of creating short, data-driven video content.

85%
Audio Development

Planning, production, and post-production stages of creating short- to long-form spoken audio content.

85%
Reporting

Collection, research, metric definition, analysis, and visualization for complex, executive-level data reporting. Includes presentation capabilities.

95%
Software Development

Designing, implementation, testing, and deployment of small- to medium-scale software, primarily in entertainment and web scripting.

90%

Language Skills

Reading and writing

English

High written and oral communication skills, which include but are not limited to: presentations, public speaking, active listening, giving feedback, and cross-cultural communication.

100%
American Sign Language

Lifelong learner of this dynamic, expressive language. I can successfully communicate with the Deaf/Hard of Hearing community.

70%

Coding Skills

Developing on

95%

HTML, CSS

Utilized in web development, specifically website development.
85%

JavaScript

Utilized in web development, specifically utilized to create web script.
75%

PHP

Utilized in web development, specifically used in tandem with WordPress.
95%

SQL

Used for data insight, analysis, and retrieval, especially within large databases and complex data lakes.
80%

Python

Used both in data science and within software development. Used for game and tool development.

References

What My References say

Jennifer Rodriguez

Chief Operating Officer

During my relationship with Nina over the past year, I have experienced a hard-working individual who consistently arrives on time and shows great passion towards their professional duties.

Autumn Watkins

Talent Acquisition Specialist

Nina was a joy to work with. She always put in 110% and never missed a deadline. If I could clone her and have her work on every project I am a part of, I would never worry about a missed opportunity again.

Jennifer Kacey

Author

Nina is one of my go-to contractors! She does an amazing job at getting to the core of any series she's a part of. She's the best when it comes to attention to detail and consistency of voice. Hire her!

Drew Jennings

Principal Data Engineer

I have been working with Nina for almost ten years and it's been a flash every single time. She works well with seasoned developers as well as junior initiatives.