Nina S.
Sawyer

Marketing

Strategy

Analytics

Leadership

Hello! I am a marketing and development professional with a passion for data analytics and campaign strategy. I used data science and statistical analysis is pretty much everything I create and manage. Spreadsheets are my bread and butter (I used them for everything from gaming to grocery shopping) and I've physically wept over a beautiful graph before.

That should tell you more than enough about the kind of person I am.

Contact Me

About Me

My story

I've worked in agencies for most of my career, so my professional history is diverse and eclectic. I have experience in the following industries: entertainment, B2B, direct-to-consumer, medical, biopharmaceutical, nonprofit—including local and Federal government, FinTech, MarTech, education, and SaaS.

Speciality: Data-first initiatives
Residence: USA
Interests: Mentorship and speaking
location: Minnesota
Phone: +1 702 610 2491
E-mail: nsgooden@gmail.com

Expertise

What I Do

Data
Science

Analyzing data for actionable insights based on organizational needs. I have created advanced models for machine learning. I've also managed data lakes and the construction of data warehouses.

Digital and Traditional
Marketing

Creating, managing, and measuring digital marketing campaigns. I am an expert in omnichannel, global marketing campaigns and have successfully managed cross-departmental initatives.

Web
Development

Experienced working in and managing large teams of software developers on web-facing projects. This includes software, website, app, and game development.

Content
Creation

Strong professional and technical writing, video creation, and audio production. I have contributed to industry-leading business magazines, academic papers, and media franchise compositions.

Diversity, Equity, and Inclusion
Development

Served as a member and leader in company initiatives to establish, promote, and grow DEIJ programs. This has included the hiring process for DEIJ representatives and budget evaluation.

Business
Intelligence

Using business analytics, data, and visualizations to aid in organizational processes, financial decisions, and the informed implementation of technological options, based on business needs.

Technology

My stacks

Some tools for

Marketing

Braze
Google Analytics
HubSpot
Marketo
Optimizely
SemRush / Ahrefs
SpyFu / Screaming Frog

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My favorite tools for

Data

Hadoop
Matplotlib / Seaborn
PostgreSQL
PyTorch
Scikit-learn
Tableau
TensorFlow (Keras)

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Media platforms I love

Facebook (Meta)
Instagram
Kindle Direct Publishing
TikTok
Twitter
Your website
YouTube

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Great tools for

Team/project management

Airtable
Asana
GitHub
Lattice
monday.com
Notion
Slack

Button

Experience

Working with (Partial list, due to agency contracts)

2021 – 2023

Director of Strategy
CopyPress

Relational Database Management and Design
Business Data Analysis
Data Reporting/Visualizations
Managing teams of Marketing and Data Analysts

Skills: Statistics · Machine Learning · Business Strategy · Product Management · Strategic Planning · Cross-functional Team Leadership · Python (Programming Language) · SQL · Search Engine Optimization (SEO) · Digital Marketing · Data Analysis · SEO Audits · Content Strategy
Accomplishments: Utilized predictive modeling to raise departmental deliverables by 13% across all markets

2007 – 2021

Digital Marketing Director
Pink Ink Editorial

(Multiple roles, please download complete resume for full experience and skills)

Global Digital Marketing Strategy
Project Management
Financial Planning and Budget Consolidation
Staff and Department Management

Skills: Statistics · Business Strategy · Agile Methodologies · Strategic Planning · Search Engine Optimization (SEO) · Digital Marketing · Marketing Strategy · Data Analysis · SEO Audits

2016 – 2021

Search Engine Optimization Analyst
Green Tea Design and Development

(Multiple roles, please download complete resume for full experience and skills)

Search Engine Optimization Analyst, Freelance

2016 - 2022 · 6 years

Develop Optimization Strategies
Keyword Analysis and Research
Conduct A/B Testing
Execute Link Building Strategy

Skills: Statistics · Cross-functional Team Leadership · Search Engine Optimization (SEO) · Digital Marketing · Marketing Strategy · Web Development · Data Analysis · SEO Audits

/2013 – 2015

Special Project Manager
Jasmine-Jade, LLC

Content Marketing Strategy
Product Development
Project Management
Internal App Development/Debugging

Skills: Business Strategy · Product Management · Cross-functional Team Leadership · Accounting · Event Management · Project Management · Data Analysis · Public Speaking · Content Strategy
Accomplishments: Provided statistical analysis that converted $3M+ in investment pledges for owned project

2014 – 2015

Digital Marketing Manager
Jostens

Web Development
Social Media Engagement
Database Management
Marketing Strategy

Skills: Digital Marketing · Marketing Strategy · Web Development · Event Management · Data Analysis

2007 – 2015

Digital Community Manager
Nexon America

Community Engagement/Service
Digital Marketing Strategy
Web Content Management and Development
Social Media Engagement

Skills: Project Management · Public Speaking

Education

Studied at

2023

Data Science and Analytics – Master of Science

Western Governors University – Murray, UT United States

Areas of data science and analytics, data mining, machine learning, data management, and database applications.

2022

Marketing – B.S. Business Administration

Western Governors University – Murray, UT United States

Areas in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies.

2009-2010

Web Design Course
London

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2008-2009

Art Course
London

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Content Skills

Creation and Management

Marketing Collateral

Includes blog posts, branded content, product meta, SEO-focused content, white pages, landing pages, and digital copy.

100%
Manuscript Work

The creation, editing, and publication of eBooks for professional and entertainment value.

90%
Video Content

Planning, production, and post-production stages of creating short, data-driven video content.

85%
Audio Development

Planning, production, and post-production stages of creating short- to long-form spoken audio content.

85%
Reporting

Collection, research, metric definition, analysis, and visualization for complex, executive-level data reporting. Includes presentation capabilities.

95%
Software Development

Designing, implementation, testing, and deployment of small- to medium-scale software, primarily in entertainment and web scripting.

90%

Language Skills

Reading and writing

English

High written and oral communication skills, which include but are not limited to: presentations, public speaking, active listening, giving feedback, and cross-cultural communication.

100%
American Sign Language

Lifelong learner of this dynamic, expressive language. I can successfully communicate with the Deaf/Hard of Hearing community.

70%

Coding Skills

Developing on

95%

HTML, CSS

Utilized in web development, specifically website development.
85%

JavaScript

Utilized in web development, specifically utilized to create web script.
75%

PHP

Utilized in web development, specifically used in tandem with WordPress.
95%

SQL

Used for data insight, analysis, and retrieval, especially within large databases and complex data lakes.
80%

Python

Used both in data science and within software development. Used for game and tool development.

References

What My References say

Jennifer Rodriguez

Chief Operating Officer

During my relationship with Nina over the past year, I have experienced a hard-working individual who consistently arrives on time and shows great passion towards their professional duties.

Autumn Watkins

Talent Acquisition Specialist

Nina was a joy to work with. She always put in 110% and never missed a deadline. If I could clone her and have her work on every project I am a part of, I would never worry about a missed opportunity again.

Jennifer Kacey

Author

Nina is one of my go-to contractors! She does an amazing job at getting to the core of any series she's a part of. She's the best when it comes to attention to detail and consistency of voice. Hire her!

Drew Jennings

Principal Data Engineer

I have been working with Nina for almost ten years and it's been a flash every single time. She works well with seasoned developers as well as junior initiatives.